In 2013, I was frustrated with the quality of custom sports apparel in South Africa and began an extensive search for the best apparel in the game. It led me to Cuore of Switzerland. Cuore controlled it's own production, produced on time and the product performed at the highest level. The rest is history.

●

Our team

Raoul de Jongh

Founder

●

Our Values

Clarity First

We believe clarity is the foundation of good design. Every decision is made to reduce noise, improve understanding, and communicate ideas with focus and restraint.

Clarity in Motion

Motion is used with intention. Every movement serves a purpose, guiding attention and communicating ideas with precision and restraint.

Clarity in Motion

Motion is used with intention. Every movement serves a purpose, guiding attention and communicating ideas with precision and restraint.

Human Centered

Design should feel considered and relatable. We create work that respects real people, real needs, and real contexts, building trust through thoughtful experiences.

Human Connection

Design should feel personal. We create experiences that are warm, relatable, and rooted in real human stories, helping brands build trust and connection

Human Connection

Design should feel personal. We create experiences that are warm, relatable, and rooted in real human stories, helping brands build trust and connection

Controlled Production

All apparel is produced in Cuore's own facilities to increase control of production to the highest value. This means on time delivery, week after week and year after year.

Calm Clarity

In a noisy world, we focus on clarity. Our work simplifies the complex, creating calm and focus through clean, purposeful design choices

Calm Clarity

In a noisy world, we focus on clarity. Our work simplifies the complex, creating calm and focus through clean, purposeful design choices

Swiss Engineering

Cuore's product is fit for world champions, local heroes and you. There are fits and fabrics for every shape possible. We use only the best fabrics, machinery and finishes. Every product is consistent.

Purposeful Craft

Every detail matters. From transitions to micro interactions, motion is crafted to support storytelling, usability, and long term impact.

Purposeful Craft

Every detail matters. From transitions to micro interactions, motion is crafted to support storytelling, usability, and long term impact.

●

FAQ.

What type of clients do you work with?

We work with founders, studios, and growing teams who value clarity, structure, and thoughtful digital design.

Do you work with startups or only established brands?

Both. We collaborate with early-stage startups as well as established teams, adapting our process to fit each stage.

Can you work with existing designs or systems?

Yes. We often refine, extend, or rebuild existing brands and digital systems while respecting what already works.

How involved will I be during the project?

You’ll be involved at key stages through clear check-ins and reviews, without unnecessary meetings or back-and-forth.

What do you need to get started?

A clear brief, goals, and timelines are enough to begin. We help shape the rest as the project progresses.